WKBW TV, Buffalo, NY is looking for a President, General Manager. This person will oversee all Programming, Operations, Marketing, Strategic Planning, Advertising, Sales, and other revenue opportunities, including joint ventures and strategic programming alliances, of this established stations and market.
Specific duties:
- Set the overall strategic direction of the station (in cooperation with the company's board of directors), including the development of a comprehensive business plan to address the local programming and branding strategy for the station that will lead to increased revenue, profitablity and long-term value for the station.
- Create, develop and build a lasting brand strategy for the station; maintain appropriate brand consistency across content; supervise all marketing activities to ensure that all creative areas are supporting the station's brand.
- Set strategic programming direction for the station plus its digital sub-channels; refine the schedule to provide options for and meet the demands of local advertisers. Continue to develop local content initiatives that are profitable.
- Expand revenue opportunities, including a hands-on approach to (i) building and maintaining key advertiser relationships, (ii) developing additional revenue streams through exploitation of online, digital sub-channels and non-traditional sources, and (iii) consultation on any potential revenue/joint-venture opportunities with the in-market cable and satellite providers.
- Development of the station's strategic direction to achieve revenue and cost goals; manage ongoing local programming and content development, marketing and sales strategies.
- Prepare budgets and oversee the financial requirements of the station; structure and negotiate deals and operate as the leader, representing Granite in this vibrant market.
- Hire, develop, motivate, manage and evaluate key personnel as required; provide for the station's expansion where necessary.
- Attend pertinent industry and other functions to ensure that the station's interests and objectives are properly represented.
The successful candidate will have an established record of success in increasingly responsible positions as a marketing, programming, management and/or sales professional from a television, radio, entertainment or media business. This person will have demonstrated a solid understanding of programming, marketing, advertising sales, market positioning, strategic planning and finance. She/he will have both strong creative and strategic planning abilities as well as pragmatic, tactical marketing and managment skills.
The candidate will have shown a propensity for growing and/or developing and branding a unique business. The position requires excellent negotiation skills, a highly strategic and business development driven perspective, and a deep understanding of what it takes to drive and close deals and advertising sales. Marketing expertise will be required to brand the programming and the station's identity.
The candidate will be a dynamic leader and will likely come from an aggressive, creative environment in which her/his marketing, advertising, sales and management skills have been honed to a high degree of proficiency. She/he will have contributed to increased revenues and will have had a strong profit and loss orientation at the company from which she/he originated. Strong understanding and awareness of different technologies related to television distribution is necessary, as is the ability to effectively understand market research and use it appropriately in implementing marketing, programming and other decisions.
Other important skill-set include:
- Experience working in a competitive market
- Proven leadership skills in advertising supported business models dealing with clients and agencies directly
- A flexible, 'out of the box' cable/broadcasting/radio and/or cross-platform executive able to shift priorities based on the demands of the station and business opportunities in the Buffalo market
- Demonstrated success maximizing revenue through advertising and programming initiatives
The candidate should be thoroughly professional, energetic, and success-oriented as well as a quick study. The successful candidate will have excellent interpersonal skills and be able to manage and interface with a broad range of styles. This individual must be an effective communicator and be open to new ideas, possess a positive attitude, and be highly motivated as well as creative in order to run a major operation.
The candiate of choice will possess a "take-charge" ability tempered with diplomacy. This individual should be a "hands-on" manager with the insight to anticipate the opportunities, needs and issues of the station and respond to them. This person, therefore, must be proactive and a "sensible risk taker" with an intelligent, marketing-oriented point of view. She/he should be receptive to new ideas and possess the maturity to know when to compromise. The successful candidate must also possess strong creative skills and be an effective competitor and decision maker who can generate well-informed decisions. The candidate must be willing to put in the hours necessary for accomplishment, and will demand of herself/himself and of others the highest professional standards and personal and professional integrity.
Email your resume to wkbwresume@wkbw.com or mail to the attention of "HR/General Manager".
