Total Community Coverage
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The TCC training program was created in 1993 to strengthen the credibility and value of news media as instruments of community understanding -- enabling all to "see ourselves and our communities whole." The on-site training program is a trend-setting force in the industry, helping both journalists and business managers analyze, understand and connect better with multicultural communities. Total Community Coverage is a modular program. Each component is specifically tailored to meet the needs and objectives of the host news organization. The TCC Content Analysis Software, a unique tool developed by the Maynard Institute, provides a continuous self-audit capability that serves each client long after the training is completed. The Institute has already collaborated with news organizations across the nation to provide coverage that fully reflects communities across what Bob Maynard identified as the five "Fault Lines" of race, class, gender, generation and geography. The Associated Press Managing Editors and the American Society of Newspaper Editors selected the Maynard Institute audit tools from the Total Community Coverage Reality Checks content analysis kit for their Time-Out in 1999 and Time-Out II in 2000 for Diversity and Accuracy initiative. Some of our TCC partners:
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