The Cross-Media Journalism program offers storytelling strategies and technical training for seasoned professionals who are using multimedia platforms to deliver the news. The week-long program provides the framework for journalistic narrative in print, broadcast and the Internet across the "Fault Lines" of race, class, gender, generation and geography.
Equally important, the program teaches the technical skills necessary to produce such coverage in mediums other than their own. Participants are taught to layout the front page of a newspaper, produce a five-minute broadcast and build a website.
Faculty and guest speakers provide insider views of the cross-media landscape, trends, teamwork involvement, management challenges, technology advances, and Web research techniques.
The Institute has integrated multimedia training into its programs in response to the growth of technology and convergence of media. The inaugural Cross-Media Journalism training was held at the Columbia University Graduate School of Journalism in July 2000. The program was also held at the University of Southern California Annenberg School for Communication and the UC Berkeley Graduate School of Journalism.
Keynote speakers for 2001 include Adam Clayton Powell, III, vice president of technology and programs at The Freedom Forum; Paula Madison, KNBC-Los Angeles president and general manager; and Nancy Maynard, former Oakland Tribune owner and publisher.
Acquire Cross-Media Skills
Participants from television, radio, newspaper and Internet news operations will learn reporting, producing, editing and management techniques for compelling storytelling.
Program Components
• Writing and reporting for print, TV and web
• Web site production
• Visual storytelling
Requirements
• Journalist with five or more years of experience.
• A cover letter discussing your professional career to date, including your most significant accomplishments. Discuss how your participation in the program will help improve your organization's cross-media capability and assist your career goals.
• Submit the application with resume. Keep a copy for yourself. No application materials will be returned.
2002 CMJ-University of California at Berkeley
2001 CMJ-University of Southern California
- Spotlight Shines on 2001 Cross-Media Journalists
- 2001 Cross-Media Faculty & Alumni
- Cross-Media Journalism Gallery (March 2001)
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